For the previous 20 years, OkCupid has matched daters on what issues to them via our matching questions, which have been answered 10 billion occasions. Throughout that point, there’s been tens of billions of Likes despatched, billions of Matches made, tens of billions of Messages exchanged, and tons of of tens of millions of photographs despatched. And from our #BlackLivesMatter profile badge to our I’m Professional Alternative profile badge, there have been greater than 6 and ½ million badges added to daters profiles over the previous few years, signaling to different customers what’s vital to them.
INDE-DATING
Whereas tens of millions of Gen Z and Millennial daters on OkCupid are on the lookout for a accomplice, they’re nonetheless proudly unbiased. Once we requested practically 1 million daters on our app, practically 8 in 10 individuals mentioned they think about themselves unbiased — and people who do are receiving (5%+) and sending (17%+) extra Likes on our app in comparison with individuals who say they aren’t. Final yr, there was a 181% improve in mentions of “unbiased” on OkCupid profiles main into cuffing season (October to November), and we’re assured this development goes to result in more healthy, extra profitable relationships in 2024. Specializing in your self lets you construct your vanity, assess your personal feelings, and fulfill your private wants, resulting in having the ability to carry your greatest self to a relationship.
POLI-DATING
Gen Z and Millennial daters are more and more fascinated about discussing politics with their matches. Not too long ago, practically 20 million individuals on OkCupid mentioned they take pleasure in discussing politics, and with greater than 60 nations holding elections in 2024, that is set to turn into probably the most political yr but — in politics AND in relationship. Globally, practically 8 in 10 (79%) daters on OkCupid mentioned they’re open to discussing politics with their accomplice.
TRALATIONSHIPS
Honesty has at all times been an indicator of a robust relationship, however youthful generations are prioritizing it much more. As a result of Gen Z and Millennial daters have grown up with social media, we’re seeing them embrace a tradition of authenticity, honesty and transparency with regards to their relationship lives. They aren’t as guarded or personal as Gen X, and transparency has turn into paramount to any relationship they enter into. When requested about the principle high quality they search for in a accomplice, honesty (33%) was the most well-liked response adopted by respect (25%), open-mindedness (23%) and a humorousness (19%). And mentions of “honesty” and “transparency” elevated over 30% on OkCupid profiles throughout 2023.
DATEHEISTS
In 2024, singles are pushing shared faith decrease on their precedence listing than earlier generations. The share of daterson OkCupid who mentioned faith is vital to them dropped from 55% in 2022 to 50% in 2023, and we anticipate this development to proceed as increasingly individuals meet on-line and date outdoors their cultures.
VIDEODATING
In 2024, singles will worth their time much more. We requested greater than 2 and ½ million daters on OkCupid in the event that they video chat with a date earlier than assembly them in-person. In 2017 once we first added this query, solely 16% of respondents say they need to video chat earlier than assembly. This jumped to over 20% in 2020, and although we anticipated this to stay a pandemic development it’s really elevated as restrictions eased and has hovered between 21% and 23% just lately. Folks need to be certain they vibe with somebody earlier than spending time and cash assembly up with them in individual. And people who are on the lookout for a video date first get 15% extra Likes and 90% extra Matches on OkCupid.
Now that you simply’ve realized about our 2024 relationship developments, it’s time to replace your relationship profile! Individuals who full their OkCupid profile get 200% extra matches, so what are you ready for? Obtain OkCupid as we speak.
Media contact: MichaelK@OkCupid.com
New yr, new relationship! Obtain OkCupid to search out one as we speak.
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