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How one can Rock the Busiest Day for Relationship Apps

For singles nonetheless making resolutions lists or attempting to carry on to these made on New Yr’s day, prepare for Relationship Sunday on January eighth.

The relationship trade predicts a good busier Relationship Sunday this yr than in earlier years. New signups and exercise will surge like relationship apps are on digital steroids.

From enhancing profiles to swapping out outdated pictures to ring in new ones, you’ll need to attend the world’s largest digital love fest. With off-the-charts exercise, this could peak round 7 pm -9 pm native time and stay robust all through January.

In spite of everything, the vacations aren’t over but. It’s about six weeks till Valentine’s Day, the Tremendous Bowl of on-line relationship, so let’s dive deeply into Relationship Sunday.

Relationship Sunday by the Numbers

Right here’s what you possibly can count on to see on 5 standard relationship apps on Relationship Sunday


In an e mail, Tinder’s International CMO, Melissa Hobley, mentioned final yr’s Relationship Sunday noticed 12 Tinder bios edited per second throughout the globe and a mean of 25 new pictures added each second.

If you happen to do the mathematics, that equates to 90,000 pictures uploaded in an hour or as much as 2 million photos in 24 hours. Sure, pictures do matter.

The world’s largest relationship app expects 10% extra singles, 35% extra swipes than traditional, and over 30% extra matches than on different days of the yr.

Relationship Sunday Tip: State Your Relationship Objectives

Greater than 50% of Tinder members added certainly one of six new Relationship Objectives to their profiles (Lengthy-term associate; Lengthy-term open to brief time period; Quick-term open to lengthy; Quick-term enjoyable; New pals; or Nonetheless figuring it out.)

RELATED: Digital Matchmaker Tricks to Discovering Love On-line


Michael Kaye, Head of International Communications at OkCupid despatched over their aim State of Digital Relationship report, displaying the whole month of January is a superb time to be matching on their question-filled app. 

In trying on the exercise throughout January of 2022, OkCupid expects this January to hit over 50 million complete conversations, over 530 million likes, and over 40 million matches. They count on greater than 55 million responses to in-app questions in January 2023.

Relationship Sunday Tip: Reply extra of their thought-provoking inquiries to be matched with suitable singles to create immediate ice-breakers on like-minded matters and points. (Answering 500+ questions places you within the knowledgeable standing in your profile.)


The Match twelfth annual Singles in America research confirmed that 73% of singles are on the lookout for an enduring relationship, with solely 10% saying they need to date casually long-term.

Amy Canaday, Director of Public Relations & Advertising and marketing at Match, despatched over their statistics predicting that January eighth would be the busiest day for relationship in 2023. Match narrowed it down exactly to 9:05 pm/ET because the busiest minute of the yr. 

Match expects greater than a 70% enhance in new singles becoming a member of on Relationship Sunday, with over 1 million messages being exchanged each day by Valentine’s Day. (Over 55 million messages throughout peak season). 

Over 50% of single Match customers are open to having a relationship with somebody who lives greater than three hours away, with 1 in 3 singles having modified their opinion on long-distance relationship because the pandemic.

Relationship Sunday Tip: Be open to a long-distance relationship. Broaden your search, and don’t be married to your zip code.

RELATED: 15 Relationship Resolutions for 2023 – A Digital Cheat Sheet for Discovering Love


A current Bumble Development report additionally exhibits that singles are prepared to attach in a number of cities.

Thirty-three p.c of daters revealed they’re extra open to relationships with somebody who lives in one other city or state.

Relationship Sunday Tip: Activate Bumble’s premium “Journey Mode” function that can assist you match and arrange dates earlier than you pack your baggage.


Zoosk additionally predicts a busy Relationship Sunday with thousands and thousands of messages to be despatched on their platform on January eighth. Their “Magic Hour” to be logged in for peak use will likely be 8 pm native time.

Relationship Sunday Tip: Be proactive and make the primary transfer. Ask a query, and don’t say “hey.”

In an interview with USA Right this moment, I defined, “You’ve got individuals recovering from a breakup or who have been down through the holidays, you could have all these New Yr’s resolutions, and you’ve got the clock ticking all the way down to Valentine’s Day.”

You may binge your favourite exhibits on Monday, however on Sunday night time, be certain the battery in your cell phone is charged and able to go. 

Joyful swiping and matching. 

xo Julie

Julie Spira is America’s Prime On-line Relationship Knowledgeable. She’s an award-winning relationship coach who’s been serving to singles discover love on-line for 25+ years. Comply with @JulieSpira on IG.

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