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The Finest 5 Methods to Monetize Your Content material

Monetizing your content material and your expertise has by no means been simpler!

I started my journey as a digital entrepreneur nearly twenty years in the past, and it’s surreal to nonetheless be right here and at it. I’ve seen my share of Google updates, the approaching and going of recent social media platforms, and the evolution of influencer advertising and marketing.

Whether or not you name your self a blogger, influencer, content material creator, digital writer, or mompreneur, there are such a lot of alternative ways to monetize your on-line content material which you can simply discover. 

I’d love to attach on what I see, and what I’ve seen work, as tendencies come and go. We’re going to cowl content material advertising and marketing musts, content material monetization technique, and one of the best assets and greatest practices in your monetization journey.

Are you prepared? Let’s gooooo!

What’s monetization?

Monetization means being profitable! You monetize your content material whenever you earn cash from the content material you create. You may monetize your visible content material, video content material, written content material, audio content material, and many others., whether or not brief type or lengthy type. 

You may monetize it doesn’t matter what sort of content material you create: movies, weblog posts, podcasts, stay streams, newsletters, or social media posts for those who’re a social media influencer.

You’ll select content material monetization platforms and monetization strategies that can match the kind of content material you create. For instance, you may use YouTube, TikTok, Medium, Substack, Teachable, WordPress, or Patreon. 

Monetizing various kinds of content material on various kinds of platforms will assist you create a number of streams of earnings for a balanced and protected monetization mannequin. As you get entry to extra income streams, you can even study and develop, attain new audiences, and make an even bigger affect.

Sure, monetization isn’t a grimy phrase—it’s a approach to maintain your self whereas including worth to the lives of your loyal buddies, followers, and followers. 

Content material Monetization Technique

Everybody can have a distinct content material technique relying on viewers, message, and function. The primary rule of monetization is to offer high-quality content material that’s genuine to you and that’s useful to your viewers. Monetization is an alternate of worth! To execute one of the best technique, it’s essential to:

Know your viewers 

What are their challenges? What do they need? What do they want? What are they looking on-line? What social media channels are they on? 

A constant message 

Consistency is essential in digital advertising and marketing. To be constant, you have to know precisely what your genuine message is and submit about it recurrently within the format they most take pleasure in consuming.

The Proper Platform 

Selecting a web based platform randomly or as a result of it’s a well-liked platform is the flawed strategy. You need to discover one of the best dwelling in your unique content material and supply one of the best consumer expertise. Ask your self: The place can I present probably the most worth and love doing it? Submit there!

5 Methods to Monetize Your Content material

There are lots of methods to monetize your digital content material and plenty of can yield outcomes shortly. 

Beneath is an inventory of 5 content material monetization fashions to get you began:

1. Model Partnerships and Placements

This has been my number-one focus in monetizing my content material creation. I’ve been sponsored by over 500 manufacturers! 

Manufacturers will sponsor your content material by paying you to advertise their services or products in your weblog or on-line content material. I really like working with manufacturers as a result of it’s a win-win-win. 

  • Win for my sponsors: model consciousness and product placement to potential prospects inside my target market
  • Win for my readers: related content material and useful service or product evaluations
  • Win for me: alternative to share my message and concepts, and a brand new stream of earnings

You don’t want a “massive viewers” to draw associate manufacturers. They care most concerning the worth of the content material you create.

I don’t think about free services and products or exchanges monetization. I completely love all issues gifted and hosted as added perks for the work I do, however to contemplate your self an expert content material creator, digital entrepreneur, or mompreneur, you have to receives a commission! 

I’ve created sponsored content material on social media, YouTube movies, newsletters, in addition to sponsored weblog posts, such because the one you might be studying.

What related manufacturers may you associate with to create wonderful content material? Begin visualizing and deciding how a lot you’ll cost.

2. Affiliate Gross sales

Online marketing is the follow of selling one other firm or model’s services or products in your content material to earn a fee on any gross sales that have been generated out of your referrals. This occurs by including your distinctive hyperlink URL to your personal content material. Online marketing is among the most worthwhile monetization choices, it’s fairly straightforward to arrange, and it doesn’t take up numerous time. 

What I really like concerning the affiliate hyperlinks income stream is which you can get began immediately just by becoming a member of affiliate packages (comparable to Amazon Associates). I’ve been utilizing this monetization tactic for a few years, and I really like recommending services and products I take advantage of and belief, and that may be useful to my viewers.

3. Advert Monetization

Promoting is a typical monetization software for on-line content material. As a digital writer, you may promote advert house in your web site or weblog or associate with an advert community to put advertisements all through your content material.

Over the previous couple of years, I’ve been producing passive earnings by displaying programmatic advertisements on my web site, and so I felt it was time for a constructive change. With that, I just lately mentioned sure to a no-risk swap of advert administration suppliers to Playwire, which ensures a rise in my advert income.


Certainly one of my targets this 12 months is to be extra intentional about my monetization technique. Playwire makes advert administration straightforward. They do all of the heavy lifting, from implementation to day-to-day monitoring, so publishers like myself can concentrate on creating nice content material and options whereas growing advert income.

The very best half about Playwire is the extent of personalization. I’ve been working as a small net writer for nearly twenty years, and I’ve by no means obtained this stage of help earlier than. It’s very hands-off and but very high-touch.

I’ve probably the most wonderful account supervisor, who I’ve been assembly with each week, throughout which period she solutions my each query and explains every little thing I must know. The good half is that I’ll have the possibility to satisfy her—and the remainder of the Playwire workforce—in individual at my favourite convention for content material creators, influencers, and mother entrepreneurs, the place I can be talking: Mother 2.0 Summit!

I’m actually excited to have accountability on this space as I juggle motherhood, operating my enterprise, and going to varsity on-line. I now perceive precisely how my enterprise makes cash by means of promoting and may optimize the design and structure of the content material and advertisements on my website to maximise income. 

Playwire has been empowering content material creators and impartial publishers to run their companies extra successfully for practically twenty years. They make advert administration easy and simpler than every other resolution out there. Backed by award-winning know-how and full with all of the instruments to develop a digital writer’s enterprise strategically, Playwire’s RAMP Platform seamlessly integrates advertisements into your web site with the push of a button. If you’re able to monetize your visitors and drive extra advert income as we speak, take a look at Playwire right here.

4. Product Gross sales

Whereas I wrote and revealed my first e-book in 2005 to construct an e-mail listing, I’ve been promoting my very own merchandise since 2009. You may promote bodily or digital merchandise by compiling and packaging your hottest and most dear content material. I promote ebooks, printed books, journals, white papers, coloring books, workbooks, and on-line programs. Lots of my teaching shoppers promote merchandise, recipes, vectors, images, spreadsheets, trackers, checklists, templates, and extra.

Opposite to what you might have heard, merchandise could be created with a low funds and with out requiring a lot time or having to maintain a listing, function your personal on-line retailer, handle orders and returns, and many others. (except you need to, in fact).

For instance, after I noticed how a lot folks resonated with my weblog submit on learn how to “Maintain Constructive After A Onerous Breakup,” I knew it was a good suggestion to show this content material right into a e book: The Breakup Restoration Journal, which is on the market each at on-line and brick-and-mortar bookstores throughout the globe. If one thing is acting on serps, then making a product is an effective way to take your monetization to the subsequent stage.

I do know that even enthusiastic about publishing a e book or making a course could be overwhelming. However as a e book coach and e book writer myself, I’ve excellent news:  you have already got content material, and also you’re already a storyteller. With a little bit of help, you may take your free content material and use it to create paid merchandise to help you.

5. Thought Management 

One of many methods to repurpose your content material and monetize it’s to promote companies that promote thought management. For instance, you may create a one-on-one or group teaching program, create a membership website, set up a consulting follow, or communicate in public (at conferences, companies, and many others.) or retreats. This is not going to solely present extra earnings streams however will even create media alternatives and create an even bigger distinction in folks’s lives.

Working membership websites is among the greatest methods to create an engaged neighborhood and make content material creation personally rewarding. As well as, it permits you to generate recurring income. 

Some followers and followers are prepared to help your work by voluntarily donating to you instantly or leaving a tip. On the backside of every of my weblog posts, you will note a hyperlink to a “love providing,” which a few of my readers click on to donate. Different creators and influencers often ask followers and subscribers to “think about shopping for me a espresso for those who loved this content material.” And as you already know, I don’t drink espresso!

Subscriptions are one other approach to monetize an unique piece of content material. A few of my loyal viewers members pay a month-to-month price to subscribe to unique content material on my Instagram account. You should utilize Patreon, add a PayPal hyperlink, or use your Venmo or Ca$happ deal with for one-off funds. Or you may merely have a paywall behind premium content material anyplace you publish.

Different methods to monetize your content material are sponsored social media posts, paid newsletters, and even freelance work (comparable to writing weblog posts, modifying movies, constructing web sites, creating illustrations, and producing podcasts).

Get began with content material monetization

You set a lot time, effort, and love into creating and publishing your content material, and also you should be compensated.

Certainly one of my mentors, Bob Proctor, used to say:

“Cash is barely used for 2 issues. One is to make you comfy, and the extra comfy you might be, the extra artistic you’ll grow to be. The opposite function is to allow you to increase the service you present far past your personal presence.”

As you monetize your arduous work, you’ll be comfy sufficient to create extra and attain a wider viewers. An important factor is that you just’ll be capable to bless so many individuals with what you do as you bless your loved ones!

How do you at the moment monetize your content material? Which of those monetization choices will you strive? I’ve personally used every of those monetization methods, and I do know they work! Remember to remark beneath and take a look at my buddies at Playwire to find out how they assist web site house owners generate extra advert income.

Elayna is a single mother of 4, an award-winning Storyteller, Story Strategist, and Pupil of Ache. She’s a bestselling creator, internationally acclaimed keynote speaker, and 4x TEDx speaker. Founding father of the Constructive MOM® and creator of the S.T.O.R.Y. System: a blueprint to craft and share highly effective tales that can rework your outcomes, so you may have the wealth, alternatives, and freedom you deserve. Join with Elayna Fernández at and comply with @thepositivemom. To obtain a present from Elayna, click on HERE.

Be Positive and You Will Be Powerful ~ Elayna FernandBe Positive and You Will Be Powerful ~ Elayna Fernandez ~ The Positive MOMez ~ The Positive MOMBe Positive and You Will Be Powerful ~ Elayna FernandBe Positive and You Will Be Powerful ~ Elayna Fernandez ~ The Positive MOMez ~ The Positive MOM
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