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Meet Celeb-Beloved Reasonably priced Purse Model Freja NYC



There’s arguably by no means been a greater time to be on the hunt for a brand new assertion bag: Buzzy new reasonably priced purse manufacturers have been cropping up left and proper, with a slew of well-known followers and on-trend but versatile kinds in tow. And should you’ve been questioning which label is about to be the following Aupen or Telfar, it seems like we might have our reply in Freja. A rising variety of celebs (like Hailey Bieber, Katie Holmes, and Alix Earle) have not too long ago toted across the model’s nostalgic but trendy designs, all of that are below $550—and the preferred kinds are available at lower than $300. Learn on to be taught all about Freja New York, from the model philosophy to standout celeb sightings to our favourite merchandise to buy.

Concerning the Model

Jenny Lei bought the concept for Freja New York one night time in 2019 whereas getting ready for a busy day of interviews and occasions. Having hassle discovering a tote that match her wants whereas feeling fashionable and intentional, she determined to create her personal and set off on an almost year-long journey to excellent the design and manufacturing course of. Freja formally launched in February 2020 with a small batch of 300 baggage in impartial, coffee-inspired hues, and the model has steadily expanded its vary and following over the past 4 years whereas sustaining a sustainable, community-oriented really feel.

In the present day, Freja has a flexible but curated vary of luggage and equipment, from the inaugural Linnea tote to widespread smaller kinds just like the Caroline and Chrystie and a spread of journey circumstances. Most of the most buzz-worthy baggage have an elongated, ’90s-inspired silhouette, whereas the totes have a structured but slouchy really feel—and each product is fastidiously designed to carry all of your necessities with out sacrificing aesthetic worth. As for colours, Lei has caught largely to timeless neutrals, however Freja is launching a brand new pistachio shade that performs into present developments whereas remaining muted sufficient to have endurance.

The Pattern

Whereas Freja total has achieved a rising popularity because the up-and-coming purse model to know, its ’90s-inspired shoulder baggage specifically have achieved avenue type star standing. Again in April, Hailey Bieber carried the model’s Caroline Bag in basic black whereas out and about, rapidly sparking a brand new wave of buzz. Alix Earle confirmed off an analogous type weeks later in an OOTD video, whereas Katie Holmes wore the Caroline within the shade Oat whereas out to dinner with daughter Suri Cruise in New York.

@frejanyc / Instagram


The baggage’ minimalist but intentional really feel affords plenty of versatility on the subject of styling: Bieber and Holmes each went quiet luxury-adjacent in relaxed but tailor-made ensembles that coordinated with the colours of their baggage, whereas Earle’s pairings of alternative—a form-fitting inexperienced turtleneck and black cargo pants—felt decidedly Y2K for youthful, trend-obsessed crowds. On a extra chaotic word, Anna Delvey not too long ago arrived at court docket in a Freja bag paired with a skirt go well with that includes a scarlet letter “A,” and style Twitter instantly took discover of the conversation-starting assertion.

@frejanyc / Instagram


We’re nonetheless early in Freja’s rise to the forefront of the reasonably priced purse scene, and we are able to think about we’ll see loads of different celebs and influencers carrying its kinds within the coming months. The designs really feel recent and of-the-moment but not so stylish as to fall out of style as rapidly as they arrived, so it is going to be thrilling to see how the model continues to develop with its fastidiously curated technique. Perhaps in a couple of years, Freja might be a family title, with nearly everybody who loves a very good bag protecting a mode of their closets.

The Finest Freja Purses to Store

Caroline Bag

Freja New York


Beloved by Bieber, Holmes, and extra, the Caroline bag is a collaboration with stylist and content material creator Caroline Lin. Its ’90s-inspired silhouette options skinny, rolled straps and a topstitch element, and it is accessible in 4 timeless impartial shades. Oat, pictured above, would pair fantastically with butter yellow ensembles, milkmaid sundresses, and extra—all whereas heading to select up a situationally applicable oat milk latte, after all.

Linnea Tote

Freja New York


The tote that began all of it, the Linnea is designed to suit a 13-14″ laptop computer plus anything you would possibly want all through busy workdays or weekends. It has two primary compartments plus a number of smaller pockets and card slots, comfy straps, and a key leash. The slouchy but structured silhouette is able to stand the take a look at of time, as is the vary of six coffee-inspired shades—all of which function merlot lining and champagne gold {hardware}.

Chrystie Bag

Freja New York


If we needed to place bets on which Freja bag will take off subsequent after the Caroline’s avenue type success, we might go along with the Chrystie. This shoulder bag’s design is analogous but completely different—it additionally options an elongated silhouette, however maybe probably the most thrilling element is the magnetic, double-folding high closure. You may completely lean into your interior Mary Poppins with its roomy design, that includes 4 massive inside pockets and loads of area for carrying numerous lip merchandise and pairs of sun shades (as I do all too incessantly).

Mini Chrystie Bag

Freja New York


As you’d anticipate, that is the little sister to the Chrystie, with a barely smaller silhouette for days while you need simply the necessities. That being mentioned, do not let its tiny look idiot you: I have been testing the Mini Chrystie out and discover that it simply suits something I might usually put in a small to medium purse with room to spare. It is one in every of two kinds accessible within the new pistachio shade, so this feature is right should you’re in search of a real “it-bag” second in a trending silhouette and colour.

Paloma Tote

Freja New York


The bestselling Paloma is one in every of Freja’s roomier kinds, with area for a 16″ laptop computer within the center compartment plus two aspect compartments that match as much as a 13″ laptop—so you have got choices on find out how to pack it, even on the busiest of days. It additionally has loads of pockets to maintain the whole lot organized, comfy huge straps, and straightforward water bottle entry, leading to a bag that definitively makes day by day life simpler.

Bucket Bag

Freja New York


Cannot get sufficient of bucket baggage for warm-weather outings and carefree days on the go? Freja’s iteration options two pockets, a magnetic tab closure, and loads of room to your summer season necessities.

Toiletry Case

Freja New York


In the event you’re available in the market for an elegant option to maintain your cosmetics and requirements organized when touring (or inside a bigger tote), this might be your reply. The sturdy, structured design has a considerable really feel and simply shops your make-up, skincare, and extra in a single place.



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