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Half Magic and A24 Bottled Mia Goth’s Precise Blue Eyeshadow from ‘X’

I will be trustworthy: I’ve but to really watch X, Pearl, or Maxxxine, however I am utterly obsessive about the powder blue eyeshadow Mia Goth wears within the trilogy’s first installment. I am not the one one, as her look—freckles, pigtail braids, and that iconic blue shadow—has gone viral on TikTok, with tons of of 1000’s of movies recreating Goth’s look.

With the ultimate section within the X trilogy, Maxxine, releasing on July 3, Goth is again once more to reprise her function of Maxine Minx, and this time, she lastly touches down in Hollywood. Although she appears to have left her blue eyeshadow behind, Maxine wears a bevy of ’80s glam appears to be like within the trailer which can be begging for a similar viral therapy. In anticipation of the movie, A24 and sweetness model Half Magic teamed up on a make-up package impressed by the movies—together with that iconic blue shadow.

Simply launched, the Maxxxine Make-up Equipment contains three merchandise: a matte liquid eyeshadow, a glitter lip gloss, and a pressed shadow single, so it is simpler than ever to realize a glance that screams “I am a star!” Forward, all the pieces it is advisable know in regards to the killer launch.

The Inspiration

Set within the ’70s, X follows aspiring grownup movie star, Maxine Combine, and her crew, who’re terrorized by an older girl named Pearl (additionally performed by Goth) whereas capturing on her farm. Spoiler alert: Minx is the one one who makes it out alive, and Maxxxine jumps to the ’80s the place she’s making an attempt to make it in Hollywood. The second movie within the collection, Pearl, serves as a prequel to X, revealing Pearl’s backstory. Contemplating that is A24 we’re speaking about (the studio behind Euphoria and Priscilla), the aesthetics are extraordinarily on-point, particularly with regards to the wonder appears to be like.

Half Magic labored intently with the movies’ lead make-up designer, Sarah Rubano, on the set. “This collab couldn’t be extra genuine,” the model’s founder (and Euphoria’s lead make-up artist), Donni Davy, shared in an Instagram submit. “Not solely is all the pieces in [the kit] Sarah Rubano-approved, nevertheless it’s the precise shades you will see within the films.”


The Merchandise

The star of the package is the child blue liquid eyeshadow, Chromaddiction Matte Eye Paint in X-Issue, which is the precise shade Goth wears within the film. Rubano shared that she combined a number of shadows collectively to create Maxine’s signature powder blue shade, and the workforce at Half Magic recreated the shade in its creamy Chromaddiction formulation. “With X we did a variety of exploration with the blue,” stated Rubano of the shade. “It was actually rewarding once we lastly go to that iconic blue.”

Half Magic

Then, there’s the Magic Drip Gloss within the shade VHS Vixen, an ’80s-inspired shimmery rose for a flushed impact. When making the gloss, Rubano was very specific, asking Davy for a shade that wasn’t fairly coral, pink, or pink—as an alternative the duo landed on a tender rosy shade that may “draw the viewers in together with her lips,” says Rubano.

Lastly, there’s the model’s Eyeshadow Single in Hollywood 1985, a shimmering gunmetal shade for the last word ’80s smoky eye. “It resonated nearly instantly,” stated Rubano. “It is modern, It is silky, it is attractive, it is harmful.” The shadow has Half Magic’s signature silky end and putty-like texture that may be utilized with a finger or brush.


Like all of Half Magic’s merchandise, all the pieces within the Maxxine Make-up Equipment is vegan- and cruelty-free. The set has already bought out on, however you possibly can nonetheless store it at for now.

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